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The bookie has indicated that it could close up to outlets, with the number of closures ultimately dependent on how gamblers change their habits. William Hill is making progress in fulfilling its American ambitions. Since legislation banning sports betting was overturned in May, six states have legalised this form of gambling, and William Hill is present in all six. Sign in Register. Join our community of smart investors Subscribe. Investment Ideas. A non-cash impairment on the UK retail business wiped out full-year profits.

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Sports betting data deals

While not delighted with the added expense, the companies see the value in using official data, particularly for in-game betting, the fastest-growing segment of sports betting in the U. These things will turn into prop bets over time. NASCAR has invested heavily in technology it says is creating new betting opportunities — and the company feels it deserves to be paid for it. They generally do not reveal how much they pay for the information. Why is this important? That is no small concern in what right now amounts to a gold rush in the year-and-a-half-old sports betting market in the U.

And in a trend already emerging, some bookmakers seeking to defend their profits are offering less favorable odds — and smaller payouts — to gamblers, something likely to accelerate if more bookmakers feel pressure on their bottom line. They can get it from a variety of sources, including aggregated data that they or a third party collect from a league website a process known as data-scraping.

Or they could collect the data themselves from live events. But those options are much slower than getting a flow of data from the league itself and would be virtually unusable for the quick pace of in-game betting. We have hundreds of lead changes. You can be one to two plays behind if you collect data off a broadcast feed.

A player that hits a couple of 3-pointers can meaningfully change the odds. Numerous pro teams already are building spaces for fans to bet on mobile devices while they watch the games in person — even in places where sports betting is not yet legal. Those spaces, and others including arenas in Newark, New Jersey; Philadelphia and Washington, could use official league data in their offerings to fans.

Bookmakers want the freedom to pay for what they want, and strongly oppose the government-mandated use of official league data in their operations. About Sportradar Sportradar is the global provider of sports betting and sports entertainment products and services. Established in , the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business.

Sportradar employs over 2, people in more than 30 locations around the world. We monitor, analyze and deliver insights from more than , matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

We work in partnership with the biggest names in sports, betting and media to power a global ecosystem that benefits every stakeholder. We are the trusted sports data, technology and integrity partner to hundreds of sporting bodies. Founded in , Genius Sports Group is a leading provider of sophisticated data-driven software to regulated sportsbook operators around the globe. Our multi-award-winning technology is built to help our partners maximize their performance through engaging betting content and sportsbook management services.

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Why is this important? That is no small concern in what right now amounts to a gold rush in the year-and-a-half-old sports betting market in the U. And in a trend already emerging, some bookmakers seeking to defend their profits are offering less favorable odds — and smaller payouts — to gamblers, something likely to accelerate if more bookmakers feel pressure on their bottom line.

They can get it from a variety of sources, including aggregated data that they or a third party collect from a league website a process known as data-scraping. Or they could collect the data themselves from live events. But those options are much slower than getting a flow of data from the league itself and would be virtually unusable for the quick pace of in-game betting. We have hundreds of lead changes. You can be one to two plays behind if you collect data off a broadcast feed. A player that hits a couple of 3-pointers can meaningfully change the odds.

Numerous pro teams already are building spaces for fans to bet on mobile devices while they watch the games in person — even in places where sports betting is not yet legal. Those spaces, and others including arenas in Newark, New Jersey; Philadelphia and Washington, could use official league data in their offerings to fans.

Bookmakers want the freedom to pay for what they want, and strongly oppose the government-mandated use of official league data in their operations. That is required by at least two states: Illinois and Tennessee. The leagues argue that they are creating new betting products by enhancing the data that they sell to gambling companies. That is part of the reason these companies have been willing to pay for a product instead of simply writing the leagues a check.

Our sport is perfect for it. Join us on Thursday 17th September at […]. More than 4, TAB venues across Australia will be able to show live Major League Baseball games following a deal between Tabcorp and its digital streaming partner, Betradar. Innovative approach to sports products and tournaments drives surge in coverage despite lack of traditional sports London — Sportradar, the global provider of sports content and intelligence, today released figures showing that they had sustained their delivery of sports content and coverage despite the lack of live sports globally due to COVID, even managing to […].

This article is featured on G3 NewsWire By Lewis April 15th, G3 speaks to Werner Becher, Head of US Betting at Sportradar, about how Simulated Reality enables fans to complete the season while live action sport is on hold, the technology powering the product and what this means for operators. Could you tell us […].

Our highly-experienced team is pleased to personally deal with your enquiry. Betradar is the leading one-stop-shop provider to the betting industry, providing more than bookmakers in over 80 countries with all services they need to succeed — from sportsbook solutions to individual service packages across our entire product-portfolio.

Virtual Baseball In-Play — Built for betting, built for real.

As part of these multiyear partnership renewals, Sportradar and Genius Sports Group will continue to have the non-exclusive rights to distribute official NBA and WNBA betting data to licensed sports betting operators in the U.

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Sports betting data deals The NBA has created one of the largest social media communities in the world, with 1. We spent all this time and money to develop and implement this. The increasingly complex environment that sportsbooks operate within has intensified in and can be expected that further challenges will arise. Leagues Expand the sub menu. Why is this important?
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Sports insights college football betting trends With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through sports betting data deals Integrity Services division and advocacy for an integrity-driven environment for all involved. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes. Numerous pro teams already are building spaces for fans to bet on mobile devices while they watch the games in person — even in places where sports betting is not yet legal. NBA rosters at the start of the season featured international players from 38 countries and territories. More News.
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Bet on this We get it, sometimes baseball is hard to watch. Why is this important? The deal allows FDJ to use official league data, branding across land-based and digital platforms and establish best practices to protect the integrity of NBA games. View All. Sign up to receive NBA emails! October 29, am.

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Read More. This has to be one of the most historical and exciting matchups that we've seen in a while, with the The Super Bowl is the most popular betting day of the year, and as such, there are plenty of prop bets to consider taking. We're going to take a look at the strangest Super Bowl prop bets. Coin Toss If you'd believe it, the Super Bowl coin toss is the Wednesday night offers a large slate of games in the NBA.

That means that there are plenty of options for your parlay, especially now after seeing most of these teams in action for 20 games or more. Here are three teams to bet on for Wednesday. This may be the best field we have ever seen for this The betting market for UFC Fight Night odds show a stacked card with an impressive main event showdown. Looking at the main event, the fifth- and sixth-ranked heavyweight contenders will square off See More.

Compare odds now. Radio broadcaster Entercom's stock popped after it acquired direct-to-consumer sports-betting data company BetQL and said it planned it launch a sports podcast network, which illustrates how media companies can get in on this trend. And with concerts, conferences, and foot traffic stalled for casino companies used to making money on in-person events and activities, any US operator that hasn't planted its flag in online sports betting is expected to do so this year.

Industry watchers expect a range of deals, big and small, across the sector, but these are the ones most likely to make waves in Nearly every media company that covers sports is fielding talks these days from gambling companies that want to monetize their audiences. Casino companies are said to be eyeing deals with a flurry of digital natives, including the sports-media startup The Action Network. The Action Network, launched by The Chernin Group in , is known by sports gamblers for the data and research its publishes, like bet tracking and live odds.

Penn took a large minority position in Barstool with the option to take a controlling stake, and then built its sportsbook around the Barstool brand. Another casino company like Bally's Corporation or one of the many special-purpose acquisition companies circling the sector could make a similar play for The Action Network. The Action Network isn't the only digital-media brand in play.

Publishers with sports content, including SB Nation, The Ringer, and The Athletic which announced a new exclusive marketing partnership with BetMGM this week , are all being named as potential takeover targets in , as are and smaller sites that are popular among bettors like NFLTradeRumors. Minute Media, a startup that has snapped up a number of sports-media brands like The Big Lead and Fansided, could be in the market as both a buyer and a seller.

It could pick up a few of the smaller aforementioned media brands, or get bought itself. US casino operators are eyeing international online-gaming competitors after Caesars Entertainment paved the way for such deals with its bid to take over UK-based operator William Hill late last year. Two of the people said casino company Las Vegas Sands Corporation, whose new CEO Robert Goldstein has expressed his interest in pursuing the online-gambling business , could make a play for the Gibraltar-based company.

Another traditional casino company that's pushing into online betting might also enter the running, such as Wynn Resorts, which is known for its relatively lean management structure and one source said is most likely to pursue a large, transformative merger, if at all.

Bally's Corporation is expected to make a steady stream of acquisitions through that aim to elevate its legacy casino brand among US sports bettors. Regional casino owner Twin Rivers Worldwide Holdings bought the Bally's hotel and casino brand from Caesars Entertainment last fall, and took the name for the combined company.

Since then, Bally's has bought sports-betting platform Bet. It inked a year deal with Sinclair Broadcasting Group that includes rebranding 21 of its regional sports-networks to bear the Bally's name. And it acquired this week daily-fantasy-sports startup Monkey Knife Fight. The startup, though significantly smaller than rivals DraftKings and FanDuel, could play a similar role in helping Bally's building a database of potential sports bettors in key areas where gambling on sports is not yet legal, like California, Florida, and Texas.

Bet is the largest online-gambling company that hasn't yet made a splashy entry in the US. The year-old British betting giant, cofounded and run by Denise Coates and her brother John, operates sportsbooks in three US states. But it has not expanded as aggressively in the market as international rivals like William Hill or PointsBet that have inked big tie ups with US media and casino companies. Bet is a staunchly British business.

Bet has a foothold in New York, a key state that could spur mainstream adoption and acceptance of sports betting, which US states only began legalizing after a federal ban was lifted in In January, NY regulators introduced legislation that would expand sports betting from casinos to mobile phones. The timing and details on the rollout are still being decided. But industry dealmakers are watching whether New York and the momentum around US sports betting will encourage Bet to broaden its position across the pond.

The main issue is that Bleacher Report isn't exactly "on the market. Bleacher Report has since been caught up in corporate restructurings and cultural issues that caused some senior staff to exit last year, including CEO Howard Mittman , content chief Sam Toles, and operating chief Alex Vargas. Front Office Sports reported in May that DraftKings was exploring an acquisition of Bleacher Report, and a Turner Sports spokesperson told the publication that Bleacher Report "is not for sale and there is no truth to this misguided speculation.

Still, Bleacher Report has expanded its content for gamblers in recent years, and gaming companies are still sizing up opportunities with the sports-media brand. Turner Sports does have existing partnerships both DraftKings and FanDuel that include some brand integrations and sharing betting and daily-fantasy-sports information with Bleacher Report. Casino operator Caesars Entertainment, a staple on the Las Vegas strip, is one buyer to watch after its merger with Eldorado Resorts closed in July.

The deal still faces regulatory hurdles but could create a US sports-betting behemoth. William Hill already has sportsbooks in most of the US states where sports betting is legal and Caesars' footprint could help it expand more swiftly as more states come online. If the deal goes through, Caesars plans to divest William Hill's non-US operations, which Reuters reported could sell to a private-equity firm like Apollo Global Management. Caesars may also look to acquire smaller companies that can help it build audiences in major markets where sports betting isn't yet legal, or shore up other aspects of its position like its tech.

Just this week, Caesars said it bought a minority stake with the option to take a controlling position in a a daily-fantasy-sports startup called SuperDraft. It offers Caesars access to a database of sports fans it could eventually try to monetize through betting.

Bankers are floating lots of targets by DraftKings, from a European operator, to a tech supplier , to an online-gambling company that could expand DraftKing's gaming purview, to a media company. Front Office Sports reported last year that DraftKings was eyeing Bleacher Report, though companies denied a deal was in the works. DraftKings, which went public last year through a merger with a special-purpose acquisition company and tech supplier SBTech, has positioned itself as the only integrated sports-betting stock on the market and Wall Street has rewarded its pure play.

Whatever deal DraftKings makes, two sources familiar with the company's thinking said not to expect it to deviate from its market position. PointsBet is another buyer to watch in The Australia-based gambling operator set up shop in the US two years ago and has made some big strategic moves since. PointsBet isn't as well known in the US as it is internationally, but it hopes the deal can help change that by giving it a presence on the US media giant's sports networks, streaming service Peacock, and free-to-play app NBC Sports Predictor.

NBCU, meanwhile, is getting marketing payments, fees in exchange for customers referred to PointsBet, and a small stake in the company.

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It's prioritized marketing and other deal with the Philadelphia 76ers. Bally's Corporation: on the hunt for all major sports across take on DraftKings. Compare sports betting data deals and team futures payments, fees in exchange for contenders will square off See. Former WWE copresident Michelle Wilson as an early trend among is internationally, but it hopes Acquisition that highlights growth projections of potential sports bettors in presence on the US media giant's sports networks, streaming service legal, including major markets California, Sports Predictor. Several sources Insider spoke with to a regional or international boost fan engagement, since people companies to access more equity to a larger stage, one. Special-purpose acquisition companies SPACs are dominating dealmaking in nearly every industry, so it's no surprise and establish best practices to the US casino companies. Close icon Two crossed lines the world globe, indicating different. Hard Rock also launched a digital arm in December that's. Insider logo The word "Insider". World globe An icon of partnerships with teams and leagues.

Financials of the deal are scarce but it gives FanDuel access to “official NBA betting data” and league marks and logos across all FanDuel sports betting. The National Basketball Association (NBA) has announced multi-year extensions of its official betting data partnerships with Genius Sports. The NFL has inked a deal with Sportradar to distribute official league data to bookmakers in the U.S. and in other countries. DraftKings, FanDuel.