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They did find some general conclusions from the surveys, however, many of which confirmed SproutSocial's results. One thing comes through clearly, however. Different people use Facebook in different ways, and it is better to use more precise methods to find the optimal time for your Facebook audience. One way you can find the best time to post on Facebook to your social audience is to use your Facebook Insights.
You will need a Facebook page to have access to these. You can gain access to your insights by clicking on the appropriate link at the top of your page. You want to see when your Facebook fans are online. You can do this by clicking on Posts in the lefthand menu. This gives you a breakdown of when your fans are online, both by day and time.
Look for any spikes in the data, indicating the times when your Facebook audience is most active. Facebook Insights also shows you data about your most successful posts further down the same page as your audience data. Take note of the posts that show the most engagement. You will be able to see when they were posted. You could consider posting more often at the same times. Several studies have separated their Facebook posting times by sector.
They have discovered that the optimal times vary depending on the industry in which your firm operates. Both CoSchedule and Sprout Social have published reports highlighting how different types of businesses face different social peak times. These studies do tend to focus more on times of the day, rather than days of the week. CoSchedule concluded that the best times to post on Facebook for B2C businesses is between 9—10 am, 11 am—12 noon, and 4—5 pm.
These times tend to coincide with workers' breaks or nearing the end of their workday. Sprout Social found that the best time for B2C companies to post on Facebook was on Wednesday at 1 pm and Friday at 11 am. Other times for high engagement were Wednesday from 1—3 p. Overall, firms selling to consumers have found they receive the most consistent engagement on weekdays from 10 am to 5 pm.
According to CoSchedule data, B2B firms were not all that different from their consumer counterparts. The optimal times for these firms to post is around 9 am or 3—4 pm. Media brands differed somewhat from the rest of the pack, according to CoSchedule analysis. Indeed, their most successful Facebook posts tended to coincide with tv news bulletins — 7 am, 11 am, and 6 pm.
Sprout Social's data is not all that different for media companies. They find the best posting times for media companies on Facebook are Tuesday at 5 pm and Friday from 8—9 am. Other reasonable times are Wednesday from 8—9 am, and 5 pm, and Thursday at 5 pm. Followers of healthcare brands must be early risers. CoSchedule showed that they consumed most of their posts in the morning. In particular, you should perform well if you make your healthcare posts at 6—7 am, 9 am, or 11 am-noon.
Sprout Social echoed its support for morning posting, with their best time being Wednesday 9—10 am. Students may have a reputation for being night owls, but it doesn't appear that they spend that time on Facebook. Indeed, higher education brands seem to find their best reach comes before class, or in breaks between lessons according to CoSchedule.
Sprout Social looks at education as a whole. They found the best Facebook posting times to be Wednesday at 9 am and Saturday at 5 pm. The most consistent times for engagement are weekdays between 9 am and 3 pm when people are at school. However, Saturdays between noon and 9 pm also give reasonable results. CoSchedule separated software businesses in their analysis. They found that these businesses posted their most successful Facebook posts at 9 am, 3 pm, or 5 pm.
Sprout Social found the best time for tech companies to be on Wednesday at 10 am; indeed, anytime from 9 am to noon on Wednesday should bring high engagement. Perhaps surprisingly, considering the reputation of techies, evening and night posting is not recommended.
The best time for non-profits to engage with their supporters on Facebook is Wednesday at 8—9 am, according to Sprout Social. Indeed non-profits are likely to receive consistent engagement across the working week between 8 am and 5 pm. They don't see much action at the weekends or nights, however, and it would probably be best to avoid those times.
Many of the social media management platforms help you find the best times to make your Facebook posts. We have previously reviewed many of these platforms. One of the most important uses of a social media marketing calendar is to schedule your posts in advance. You don't have to be online to make the post.
This means that you can plan your post for any time you like. You can easily select post times, based on the research you've read about in this article, or by using your own social analytics to determine when your followers will most likely be online. Some of these platforms will even identify the "best" time for your posts. One of your first tasks when setting up Loomly is to set up a calendar, which includes your timezone and industry.
Loomly gives you the option of scheduling posts directly or via Buffer. You can easily set the times fo your Facebook posts whenever you create them. PromoRepublic has a strong design focus. Brand publishers on the platform have since found it more challenging than ever to get their organic content in front of their customers without paying to boost it.
Outliers: a few viral posts may be skewing the data. However, they are a true testament to what kind of organic traffic you can attain when you pair great content with great timing. View them here:. As always, you should test and track results for yourself. Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you.
The lifespan of a tweet is very short—only 18 minutes. So timing matters more than ever on this network. You have less than 20 minutes to make sure your content reaches the right people! These graphs include data from the Superbowl, which occurred on a Sunday. Since it is a statistical anomaly, we have decided to disregard the data from Q1 , which shows Sunday as the most popular day to post.
Use this data as a starting point, test different posting schedules, and compare results. Since Instagram is becoming more and more important to brands , we did a separate break out post on the best time to post on Instagram.
In that case, we used data from , posts and the top 20 Instagram accounts in North America from 11 different industries. The results varied widely between industries. The food industry, unsurprisingly, received the most engagement when they posted at 12 p. EST, while educational organizations got the best results at 4 p.
EST, Monday to Friday. That means newer posts are more likely to appear in your feed first, no matter how many times you refresh it. Find the best time to post on Instagram for your industry. Combined with our own internal data on when Hootsuite gets the most engagement on LinkedIn, we can state the following:.
And that brings up an interesting point. When you hear about the best or most popular time to post, we recommend you test and measure the results against a wildly different schedule. Think your audience only engages with your content on the weekends when they are at home relaxing? Try workday hours. The results may surprise you. And yes, maybe a larger share of your audience is online over the weekend, but are all your competitors flooding those times with content?
You might benefit from posting off peak hours when competition is low. How old are they? Where do they live? What do they do for work? What are their challenges and pain points? What social networks do they use? Do they scroll through their feeds on a phone or computer? Those are the types of questions you need to answer to figure out the best publishing schedule.
Within the Audience Insights dashboard, you can narrow in on the audience characteristics you want to target on the left side of the page i. Location, Age and Gender, and Interests , while the right side of the page shows graphs and charts related to your audience. If you already know which country the majority of your Facebook Page subscribers are from, you can add that info to the Location field.
This is where you can see where most of your potential fans live including their top cities and countries and what languages they speak. This information is extremely helpful for pinpointing your top time zones! For this, we recommend creating a spreadsheet to track how much engagement you receive when you post at different times on different days.
For example, if you notice that your followers are most active between 5 and 9 pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9 pm. In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them. The following week, switch the timing of your posts for each day.
For example, if you posted at 5 pm on Monday in week 1, post at 6 pm during week 2. It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.
You just have to select your posting times once, and then you can easily save yourself time by dragging and dropping posts on to your calendar, which will then automatically be scheduled for your best times to post on Facebook. Once scheduled, your post will automatically publish to your Facebook Page no push notifications required!
By planning and scheduling your posts in advance for the best time to post on Facebook, you can boost your engagement, drive traffic, and gain new followers and customers! Ready to get more customers from social media this year? Later makes it easy for you to plan your posts in advance and schedule photos and videos to Facebook, Instagram, Twitter, and Pinterest!
You can follow his day-to-day on Instagram benjaminchacs. Benjamin Chacon benjaminchacs. So how do you find your personalized best time to post on Facebook? When is the Best Time to Post on Facebook? Within your Page Insights, click Posts and then scroll down to All Posts Published : Here you can sort posts by Likes, Comments, and Shares to see the total engagement by type for each post.
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. But this testing of what works best needs not to be done haphazardly.
Facebook includes a section called Insights. This section offers businesses valuable information on how followers interact with their material. Facebook Insights is a powerful tool to learn what the best times to upload content are. It is actually very simple to work with. It is very similar to Instagram analytics.
Insights show how the audience has interacted with the content being published. In the form of visually appealing charts, the amount of engagement per hour is visual at a glance. The data there also includes the type of content that generated more likes and shares. The comparison of charts from different days of the week within several weeks offers much better insights on what might work in the future.
If a post has the most likes at a certain hour, the next times to upload will be around those times. The charts even have a comparison between the days of the week. This helps determine which are the best days to place content. With the information about what posts got better results, one can extract what type of content generates better responses.
It was already stated that the form of media being posted is another important factor in getting positive results. Google Analytics Tool is powerful to use, and it helps determine the times of best interaction with the audience.
When using Google Analytics custom reports, users can choose which social media site to use. This report shows you the amount of interaction of any post across any social media platform per day. Clicking on this report takes users to a list of social media platforms. Clicking on the site needed takes users to the days.
Each day has its own report. With this information, businesses can see what the days that generate the most social activity are. Knowing which days are the best to post are great, but the hour is also important. When you click on the social media platform-Facebook in this case-the site displays numbers from This data reveals the hours of the day in which there was more traffic to a post.
This is definitely the best moment to publish as it is when most activity occurs. When it comes to knowing the best date and hour to post, the information provided by this report is invaluable. When clicking on Facebook, the user is taken to a list of dates. Clicking on the date will bring up a chart with the best times of that day. This information, put together with the other two reports can help determine the best time of the week and time to post.
Another powerful information obtained from Facebook Insights is the times in which fans are online. This opens a detailed breakdown of the times and days in which fans are most active. The chart reveals the average time across the week. Hovering over each day shows the relationship between the activity compared to the rest of the week. Once this information is analyzed, determining the best times to post becomes an easier task. For instance, say there is an increase in people online at 9 am and then gradually increases until 4 pm.
After 4 pm, there is a decline in the number of online fans. This suggests that the best times to post content is from 9 am to 5 pm. Now, it is best to use time sections between this long span. Run experiments on smaller times within that one.
In this way, the window becomes narrower and more effective. This means, finding the moment in which there is more engagement. One thing to consider here is that more fans online does not necessarily mean that they will actually interact with the content.
To test this, uploading at times that are not high with traffic is a good idea. There will be a frame where some success is found. Tap on that to decide if whether that off-peak time is convenient to post or not. Another feature of Facebook Insights is the record of the reach and engagement figures of every post published. This shows, in detail, the times and dates in which they were published.
This data helps to give insight on trends regarding times. In other words, what posts received more engagement during what times. It is important to note here that publications that were paid for will get a major engagement as a result. This will tip the scale, and when it comes to analyzing the best organic times, it should be factored out. Luckily, the information in this section provides a ratio of organic and promoted posts. With this data, one can determine not only the times in which there were more likes , shares, and comments , but also the type of publications that generated it.
One very important aspect to factor in is what the ideal frequency is. Ideally, it should not be too frequent as not to spam the fans. On the other hand, less frequent publishing will make people forget about the brand altogether. So, what is the line between spamming the audience and rarely publishing and thus losing their interest? A study conducted by coschedule.
This will create a good balance between being forgotten by the fans and spamming their timelines with promotional content. Go lower than this and people will forget the brand. Get over the top and people will walk away towards the competitors.
As stated earlier, the moment at which a post is situated and the quality of that post are not the only aspects to consider to evaluate a successful post. The type of media being shared also has its quota of credit on this. When the audience is polled or asked about something they are interested in, they are compelled to collaborate more. The six main types of question posts are general questions, brand-related questions, questions with images, opinion questions, open questions, and closed questions.
Short comments generate more likes when, in a few words, they are able to express an entire thought. People need to be cheered up sometimes, and a good chuckle can come a long way. Memes and funny photos will always generate engagement. The image itself can improve your business.
Add a funny picture, and you will get reactions. These also trigger feelings of happiness in people. But not only happiness but positivity. This gives them hope and motivation. Funny videos If one funny image can get engagement, imagine a funny and short video.
YouTube allows playing videos directly on Facebook. A funny vid will make wonders for a brand looking for likes and reactions. Give to a charity and post it on Facebook. This will also generate a warm heart on the audience.
People will not only like the charitable action, but they will like the image of the company. Offering giveaways to followers can help boost engagement. People like free stuff and whenever they get the chance they will jump in. This is where brands require followers to recommend their page in exchange for a participation ticket.
Yes, it is free for businesses to use. There is no monthly fee or contract involved. This is why it is a great opportunity to boost business without having to spend hundreds of dollars in marketing options. This free Facebook will allow businesses to convert passive followers into active users of their page and, ideally, your brand, service, or product.
FB also provides the option to boost a post for a relatively low cost. This must be considered if the purpose is to reach out to people not interested in a product yet but that they might be. One great thing about this practice is that it allows the selection of a sector that one believes might be interested in the product or service. The following are 10 proven ways to promote a business on Facebook taking advantage of all the free tools:.
Indeed, it is important to promote a brand on Facebook. It might seem like; the more content is being shared, the higher the level of interaction and reactions. Studies have shown, however, that pretty much the opposite is true. A fan that feels spammed by a company will try to let go and run to the competition. It has also been found that the most successful companies in the world post only once per day. This sounds like one needs surgical precision with the exact second and it kind of its true.
Companies who post more than once per day saw a decrease in their engagement. Making sure that the marketing content of a post does not generate people to run away is equally important. People will read long articles in the newspaper because it is something they want to know about.
But what will make anyone, even followers, want to read a long document that is most likely promotional? Twitter offers a limit of characters that do not exist on FB. Interestingly enough, posts made on Facebook should not have a length greater than 40 characters. Try longer than that, and the number of followers and engagement will start to wane down.
Use images to communicate a longer message without having to write anything. Uploading content on Facebook is as equally important as the type of content that is being shared. Generating engagement and reactions from users through social media will depend on placing them at the right instant. Social media has become a crucial part of any business and its marketing strategy. It is imperative, even for smaller ones, to create a community there.
FB has millions of users, and one can be tempted to think that, by statistical probability, a post will receive proper views, likes, and shares. This is a mistake, and one must work on a strategy that will include publishing at the times that provide better results. How long did it take for your team to master the art of timing posts on Facebook?
Tell us about the challenges you have overcome and how social media benefits your business. Matt is an experienced technical writer and translator skilled in writing targeted texts for a variety of audiences. He has a diversified background, including social media management of various products. He is a data-driven strategist and a passionate story-teller.
He posts about all social innovations and delivers high-quality research and content to our readers. Cancel reply. Thank you, excellent and useful. Glad for the updated data since I had not reviewed this in several years. Rebranding now so this was very informative. Studies Made By HootSuite HootSuite found out that the best times are between 12 pm and 3 pm every day of the week Tuesdays lag a bit and from 12 pm to 1 pm on weekends. For the weekend, the best is between The worst times to post are before 8 am and after 8 pm, especially during the weekend.
Trackmaven rounded up the best time to post is Thursdays at 8 pm. The best day of the week to post is Thursday The safest to post during weekdays is from 10 am to 3 pm. Saturdays are the days with least engagement. Early mornings and evenings are the worst times. Days Description Sunday Collecting an average of the results seen so far, Sunday is not a good day.
But, if it is to be done, the best spot to post on Sunday is from 12 pm to 1 pm. Monday The starting of the work week is not necessarily the most colorful one. People might want to get their juices on to stay alive. But this happens later during the day when they get their first break.
The best time to post on Monday is at lunch, from pm. Tuesday Tuesdays are a bit tricky but do not really that differ from Monday. There are two suggested opportunities here. The best moment to post on Tuesday it is from 10 am to 11 am.
If that does not work, the next best is from 12 pm to 3 pm.
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