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There are , serious gambling addicts in the UK. Revealed: The dark secrets of Bet's headquarters where staff are trained to keep high spenders, big losers and VIPs throwing their money away. A training officer explains the company's policy of awarding bonuses to players. I ask the training officer, who says she has previously trained the VIP team, if winners are rewarded in the same way as VIPs.
They certainly are. During my training, which was three weeks out of a week course, the emphasis on rewarding players who lose was remarkable. After becoming the first journalist to infiltrate the heart of the online betting industry in Gibraltar, I could not agree more. She listed them on her flipchart: to attract new customers, to reward loyal customers, to rebate losers so they can continue playing, and to lure back customers whose accounts have been inactive for a certain amount of time.
So the more you lose, as I understood it, the more opportunities you are offered to lose even more. At one point, she explains that the other group — beyond big losers and high spenders — who are guaranteed kid-glove treatment are those in the public eye. It could also be somebody well known in the industry.
She has been praised for bringing renewed prosperity to the ailing economy of Stoke-on-Trent, where Bet employs 3, people in its steel-and-glass UK headquarters. Yet campaigners argue her immense fortune has been built while the gambling industry faces growing criticism for failing to address the problems of addicts lured into frittering away more than they can afford by empty promises of easy money. She persuaded her family to mortgage the shops to go online and started Bet with her brother John, 47, the joint chief executive.
Since its launch in , Bet has grown to become one of the biggest companies in the UK. It is one of the most prolific advertisers during major sporting events. Its promotions are fronted by actor Ray Winston luring players into betting with his menacing Essex drawl. Her pay packet is more than twice as much as the entire Stoke City wage bill. But I have to do it.
But to me this seemed somewhat at odds with our tutorial about returning money to people who had big losses, which would surely allow them to keep betting — and losing. These are mostly women in revealing clothing working out of low-budget TV studios based in Latvia and the Philippines. This country has , problem gamblers and further two million are at risk. Third league football, reserves league. Really random ones. That includes your job, details of what your job title is … no information given to anyone outside.
Access to every room is controlled by scanners in staff ID cards which pinpoint our location in the building. But such wealth comes at a price. At one point, I ask our trainer if desperate customers are ever allowed to reclaim their losses. It was horrendous to read. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Argos AO. Share this article Share. Is toothless watchdog asleep at the wheel?
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